How to Write Content That People Will Want to Read
One of the biggest secrets to success when it comes to blogging is knowing how to write content that people will want to read. 
Note that this isnt really about the way your write. Or at least thats only part of the puzzle.
Instead, writing content that people will go out of their way to read is all about choosing exciting topics, giving them great titles and knowing what it is that makes people click.
Clickbait
A good place to look for some answers is to clickbait. Clickbait is basically any content that is designed to encourage clicks, even if it isnt entirely honest in how it goes about that. Normally clickbait titles are purposefully provocative or misleading and this gets people to click on them.
For instance, youll see things like 10 Tips to Transform Your Body  Number 4 Changed My Life! or Youll Never Believe What Happens to This Woman in This Shocking Video!. For most people the curiosity/promise of the title will elicit a click even if the content doesnt live up to that promise.
Clickbait does work and it generates plenty of hits for your website. The problem is that its also misleading and as such, it can damage your branding.
The trick is to take what works about clickbait and to use it in a more honest manner.
The Right Type of Title
So let us ask ourselves: what is it about clickbait that makes it so successful?
The answer is that it looks different, it looks interesting and it promises something unique/that you havent seen before. It would be fine, if the actual content werent so lacking.
And clickbait is even more successful thanks to the sheer draught of interesting content on the web. How many fitness sites have you been to where all the articles are on 10 ways to get abs or how to eat clean to lose weight. This content is so derivative, weve all read it a thousand times!
The key then is to create content that offers something genuinely interesting, that people havent seen a thousand times before and that sounds interesting.
For a fitness site, that could look like this:
How my fitness addiction nearly ruined my relationship
Cardio acceleration: a new type of cardio fitness that burns 300%+ more fat
Why bodybuilders are stronger than powerlifters
These sorts of titles are engaging and unique but whats more is that theyre also meaty and give you the opportunity to write some really great stuff. Thats how you get clicks and build fans!
